Be@t –Sustainable Reuse

Through our partner ship with the Be@t project at CITEVE, we identified an opportunity to repurpose our previous competition uniforms (blackt-shirts), which were no longer in use.
Instead of being discarded, the fabric was processed and transformed in to non-woven fabric (TNT), though resin-based lettering limits biodegradability, marking a path toward improvement.
T-Shirts → FibreProcessing → Nonwoven → Contact Cards
ACIP –Ave Cooperativa Intervenção Psico-Social CRL
Reuse of previous materials
With the introduction of a new team identity—including up dated branding, sponsors, and visual language - our previous stand banners could no longer be reused in their original purpose.
Instead of discarding them, we challenged ourselves to rethink their use.
After analysing their durability and potential, we identified an opportunity, in colaboration with ACIP, to transform these materials in to laptop transport bags —a solution aligned with our daily needs, from competitions to external visits.
Preparation
The material was thoroughly prepared through a detailed cleaning process, which included the careful removal of glue residues and any imperfections from its previous use.
This step was essential to ensure the quality, durability, and suitability of the material for its new purpose.
Final Personalization
To complete the product visual identity elements were carefully added reinforcing both our team image and the collaborative nature of the project. This step ensured consistency with our branding while also highlighting the partnership behind the development of the final product.
